Do Financial Incentives To Lose Weight Really Work?

— Posted in General Health Issues

Workplace wellness programs often include an incentive for obese workers to lose weight, however, new research suggests that these do not work. This seems to be because they are designed in a way that makes the reward less tangible.

“This study shows that how incentive programs are designed can make a big difference in how effective they are at changing behavior”

So there is more to it than simply offering a financial incentive. The reward has to be seen as attainable and worthwhile and in the present rather than the future.

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